Objective #

As a strategic partner for Kings Crew Gaming, an ambitious esports team and vibrant gaming community, I led a project that elevated their brand and amplified their social media presence. Through a carefully structured three-stage process: Brand Analysis, Creative Overhaul, and Launch & Optimization, we revolutionized their identity and operations.

My mission was to curate a brand identity that resonates with the pulse of today’s gaming generation. This comprehensive makeover included:

• Redesign an eye-catching logo that captures the essence of Kings Crew Gaming
• Supercharging their social media presence to engage and grow their fanbase
• Creating a cohesive visual language across all platforms, amplifying brand recognition

Beyond design, I architected robust business operations:

• Developed comprehensive branding guidelines to maintain consistency and professionalism
• Crafted a compelling pitch deck that speaks directly to potential sponsors. Secured affiliate partnerships with OpSeat and Private Internet Access (VPN), and sponsorship with Pryde Apparel.
• Implemented player development and management systems to nurture top talent.

Logo, Branding, and Social Media Refresh #

Logo Before: #

• Color Scheme:

  • Gold: Prestige and authority (used in the crown)
  • Black: Professionalism and contrast (background)
  • White: Clarity and modern feel (text for “KingsCrew”)
  • Pink: Playful and energetic (text for “GAMING”)

• Feel:

  • Clean and modern
  • Balanced between seriousness and fun
  • Approachable and versatile

Logo After: #

• Color Scheme:

  • Gold & Yellow: Vibrancy, royalty, and energy (crown and outline)
  • Red: Excitement and passion (gems and “GAMING” text)
  • Black: Depth and boldness (background)
  • White: Sharpness and clarity (text for “KingsCrew”)

• Feel:

  • Bold and dynamic
  • Aggressive and competitive
  • Intense and eye-catching, ideal for esports

Examples of Social Media Refresh: #

Brand Refresh with Apparel #

Results #

• Social Media:
  • Increased social media engagement by 30%
  • Grew followers on Twitter from 154 to 2,011

• Business Operations:
  • Secured affiliate partnerships with OpSeat and Private Internet Access (VPN)
  • Secured sponsorship with Pryde Apparel.
  • Secured new gaming talent for the Fortnite team.